Record details
- Title
- Content strategy for Local Government
- Description
-
The way we understand the purpose of Local Government websites has changed.
Customers do not come to the website to read about the Local Authority,. They only come to the site when they need to transact with them.
So customers can achieve what they want to do, as quickly and painlessly as possible. The content needs to be customer focused and useable.
There is a need to have a digital content strategy, to ensure consistency across your website,
This is a starting point to develop a robust strategy. Which help to manage useful and usable content on all digital platforms.
It includes structural elements such as:
Content Strategy
- Introduction
- Strategy Review
- Strategic Objectives and Benefits
Writing Style Guidelines
- Best Practice Recommendations
- Make Reading Easy for All Devices
- Frequently Asked Questions
- Attachments (Microsoft Office Files and PDFs)
- Content Structure
- Terms to Avoid
- Writing Guidelines
Content Governance
- Quality Assurance
- Roles and Responsibilities
- Workflow
- Content Review Timetable
Appendices
- Appendix 1: Content Inventory
- Appendix 2: Sample Content
- Appendix 3: Site Structure and Content Types
- Download link
- Uploaded by
- Jadu Customer success
- License